Many customers are afraid to make a purchase. Typically, this comes from the fact that they don’t want to make a wrong decision or be taken advantage of.
Have you ever bought an item only to get it home and it does not perform exactly how you were led to believe? You would feel let down and disappointed. Worse yet, you may try to return the item only to find out there is a no return policy because you bought it on sale. This is not only frustrating in the moment, but it might make you defensive when someone tries to sell you something in the future. Your past experiences may make your wary of making the wrong decision again.
Perhaps you purchased a service in the past that not only let you down, but made you feel like you’d been “ripped off” or “taken advantage of.” Perhaps you purchased a warranty that did not deliver on the promises you’d been sold. You would have felt taken advantage of and perhaps vowed that this would never happen again, causing you to become defensive when someone tries to sell you something.
So as a salesperson how do I overcome this?
A customer will trust you enough to do business with you if they see your positive character qualities. They might question whether or not you are dependable, kind, generous and honest. These qualities display good character. Will you call back in a timely manner if they reach out to you with questions? If you make a promise, will you deliver? Are you generally a good person to do business with?
Establishing trust with a customer is key to sales success. No one will want to purchase any products/services from you if they do not trust you.
Trust is magnified with social media. You should make sure your social media accounts establish yourself as a trustworthy person. Customers will also look online for reviews—good and bad–concerning your trustworthiness. They want to know that they are dealing with an honest person who has integrity. It is your job to build trust between you and your customer.
Need help in establishing trust between you and your customer, please feel free to email me to set up a coaching session.